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About us

Cash for Kids, the official charity of Bauer Media, is dedicated to giving disadvantaged children and young people across the UK the chance to thrive.

We step in where it’s needed most - tackling poverty, illness, and neglect, easing the challenges of additional needs, and offering a helping hand to families with nowhere else to turn.

Raised local, stays local

Across the UK, we have dedicated local teams in 23 areas who are part of the communities they serve. They see first-hand the challenges children and families are facing, and because they know their communities so well, they can make sure help reaches those who need it most.

When you give to Cash for Kids in one of these areas, your support stays local. This isn’t help from a distance - it’s support that goes directly to families in your own community.

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Get support

Our grant rounds support children from birth up to and including 18 years of age who are affected by poverty, illness, neglect or who have additional needs. We also provide a lifeline to many other charities, organisations and community groups, funding much-needed services and life-changing equipment.

Apply for a grant

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