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About us

Cash for Kids, the official charity of Bauer Media, is dedicated to giving disadvantaged children and young people across the UK the chance to thrive.

We step in where it’s needed most - tackling poverty, illness, and neglect, easing the challenges of additional needs, and offering a helping hand to families with nowhere else to turn.

Raised local, stays local

Across the UK, we have dedicated local teams in 22 areas who are part of the communities they serve. They see first-hand the challenges children and families are facing, and because they know their communities so well, they can make sure help reaches those who need it most.

When you give to Cash for Kids in one of these areas, your support stays local. This isn’t help from a distance - it’s support that goes directly to families in your own community.

Find out more

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Get support

Our grant rounds support children from birth up to and including 18 years of age who are affected by poverty, illness, neglect or who have additional needs. We also provide a lifeline to many other charities, organisations and community groups, funding much-needed services and life-changing equipment.

Apply for a grant

Latest News

Pete, Paulo and Rebecca pose for a photo with Cash for Kids Northern Ireland beneficiaries Zack and Alex at the launch of the Paris to Banbridge Cool FM Cycling Challenge

Cool FM team to cycle from Paris to Banbridge

Participants in the 2025 Set Me Free challenge in Shrewsbury Prison

40 fundraisers to face a night behind bars for Set Me Free

Nuby Mystery Bundle graphic showing a glowing box with baby item icons, ribbons and sparkles, alongside text promoting surprise baby products and over 50% savings

Nuby launches discounted Mystery Box for Cash for Kids

A young person wearing a rainbow heart t-shirt sitting on the grass and colouring in a bright design with felt-tip pens

A Summer of Pride for LGBTQ+ young people

Cash for Kids Fundraising Executive Owen climbing the RRS Discovery Mast

Discovery Mast Climbers raise over £5,000 in Dundee

Cash for Kids staff and supporters pose at the highest point of Kinder Scout

Big Hikes raise more than £19,000 for local children

Guinness World Records adjudicator Will with Ant & Dec and our official record holder certificate

Ant & Dec set a quizzing world record with £2.1 million raised

Cash for Kids runners, viewed from behind, taking part in the 2026 London Landmarks Half Marathon

Bauer colleagues run London Landmarks for Cash for Kids

More news