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About us

Cash for Kids, the official charity of Bauer Media, is dedicated to giving disadvantaged children and young people across the UK the chance to thrive.

We step in where it’s needed most - tackling poverty, illness, and neglect, easing the challenges of additional needs, and offering a helping hand to families with nowhere else to turn.

Raised Local, Stays Local

Across the UK, Cash for Kids helps children and young people in communities just like yours. Our local teams understand the challenges families are facing and help make sure support reaches those who need it most.

Wherever you are, money raised in your Cash for Kids area stays in your area, helping local children and young people. Raised Local, Stays Local. That’s our promise to you.

Find out more

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Get support

Our grant rounds support children from birth up to and including 18 years of age who are affected by poverty, illness, neglect or who have additional needs. We also provide a lifeline to many other charities, organisations and community groups, funding much-needed services and life-changing equipment.

Apply for a grant

Latest News

Cash for Kids Community Challenge 2026 with Absolute Radio, supported by Wickes logo

Community Challenge raises £67,124 for local causes

Blackbaud Impact Awards display on the Nasdaq building in New York, celebrating Cash for Kids UK as the Europe Data Strategist Award winner

Cash for Kids wins European data award

Two smiling children holding milkshakes at a group supported by Cash for Kids grants, with a table tennis table and other children in the background

92% of beneficiaries say we were their only place to turn

Pete, Paulo and Rebecca pose for a photo with Cash for Kids Northern Ireland beneficiaries Zack and Alex at the launch of the Paris to Banbridge Cool FM Cycling Challenge

Cool FM team to cycle from Paris to Banbridge

Participants in the 2025 Set Me Free challenge in Shrewsbury Prison

40 fundraisers to face a night behind bars for Set Me Free

Nuby Mystery Bundle graphic showing a glowing box with baby item icons, ribbons and sparkles, alongside text promoting surprise baby products and over 50% savings

Nuby launches discounted Mystery Box for Cash for Kids

A young person wearing a rainbow heart t-shirt sitting on the grass and colouring in a bright design with felt-tip pens

A Summer of Pride for LGBTQ+ young people

Cash for Kids Fundraising Executive Owen climbing the RRS Discovery Mast

Discovery Mast Climbers raise over £5,000 in Dundee

More news